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Click Fraud and Invalid Traffic

You may have heard the terms “click fraud” and “invalid clicks” and wondered how or if they are different. Here is a definition of each:

  • Click fraud refers to clicks generated with malicious or fraudulent intent.
  • Invalid traffic includes both clicks and impressions on AdWords ads that Google suspects to not be the result of genuine user interest. This covers intentionally fraudulent traffic as well as accidental clicks and other mechanically generated traffic. Although advertisers are not charged for these clicks or impressions, this traffic may still result in valuable site visits and conversions.

How and Why Click Fraud Occurs

There are two primary incentives for committing click fraud:

  • AdWords advertisers may try to attack competitors by raising their costs or exhausting their budget early in the day.
  • AdSense publishers may click ads appearing on their own websites in order to inflate revenue.

The most common methods for carrying out click fraud attacks are:

  • Manual clicking
  • Click farms (hiring individuals to manually click ads)
  • Pay-to-click sites (pyramid schemes created by publishers)
  • Click bots (software to automate clicking)
  • Botnets (hijacked computers utilized by click bots)
Learn More Here https://www.google.com/ads/adtrafficquality/